Advertising is one of the most used methods to make money online . One of the easiest ways to monetize a blog is using Google Adsense, the online advertising platform better known on the Internet. Then we'll see everything you need to know to make money with Google Adsense.

What is Google Adsense?

Adsense is the online advertising platform, which belongs as its name suggests to Google, and with which we can monetize your blog for passive income.

Whether you have a blog and a YouTube channel, you can use Google Adsense to place ads on your blog or canal, and earn money every time one of your readers click on those ads.

How Google Adsense work?

To find out how it works Adsense have to start explaining who is Google Adwords.

Adwords is an advertising platform where all types of businesses pay to advertise to get web traffic to their business websites.

Advertisers can invest in an advertising campaign from small amounts (about 100 €) up to the maximum amount you wish (not exactly what the limit).

If you have a blog and want to monetize, while signing up for Google Adsense, you can choose the size and format of ads to use on your blog and Adsense and you only have to place the ad code that gives you Adsense.

When implemented on your blog, they will automatically begin appearing on your blog listings of companies that have paid for advertising with Adwords.

Google uses a number of technologies that your visitors your blog relevant ads appear (according to the theme of your blog, the geographic location of your readers and other factors).

For every click that your readers do in ads that appear on your blog, you will receive a small amount of money that the advertiser such announcement has paid Google Adwords.

Here's an example of an ad in Adsense.

Example: Using Adsense in pet blog.

Imagine you have a blog called "101 pet for your home" where public information on the different types of pets to keep at home there.

On the other hand we have a company that has an online "dog food", which has invested in an advertising campaign on Google Adwords to get web traffic to your online store, and thus increase their income.

Decide you want to monetize your blog pet, you check in and you place Google Adsense ads on your blog.

Automatically, Google makes the announcement of the online store dog food appears reflected in your blog, because it believes may be of interest to your readers.

One of your readers (who has two dogs at home) sees the dog food ad and clicks on the ad. The announcement directly addresses the reader to the online store dog food, where he decided to buy a couple of packages of feed for their dogs.

For the simple fact that your reader has clicked on the ad, you get a small amount of money (several cents to a few euros) that is reflected in your AdSense account.

Note that you get paid just because the reader has clicked on the ad, even if the reader comes to the advertiser's business and decides not to buy anything.

If at the end of the month your Adsense account exceeds 70 $, Adsense income money held in the bank account you've provided.

Steps to make money with Google Adsense.

The first thing you have to do is sign up for Google Adsense with your gmail account. You'll have to fill in a data series. Once finished, you'll have to wait about two days to approve your Adsense account, confirming the approval by email.

Once approved your account, you can access Adsense and get into your account, where you can create ad units, choosing the format you prefer (you can choose the size, type of ad, colors, fonts, etc).

When you finish creating the ad unit, Adsense will give you the ad code, you simply have to place on your blog where you want it to appear that ad unit.

Each blog is different in structure, the theme of it, etc., so it's a matter of you go testing to see what kind of ad gives you better results.

The ad size usually give the best results are those of:

336 × 280 below the title of your posts and end post.
728 × 90 in the header of the blog.
300 × 250 in the sidebar of the blog.

In the next picture you can see the ideal places to place the ad. The darker the color, the more is recommended.

It is also recommended that the ad is both text and image.

I advise you to choose the colors of the print ads, the same color font you use in your blog, so the ad is perfectly coupled to your blog, and appear as part of the content of your blog.

You can put up to 3 ads per page.

Before using Adsense on your blog it is important that you read Adsense policy , so you know what is allowed and what is prohibited.

What themes are the best paid in Adsense?

Note that Adsense does not pay the same for a click on an ad for "download ring tones" that an announcement of "home insurance".

Obviously, the best thematic paid are aimed at more affluent users, such as an adult, contrary to the themes that are focused on less affluent users, such as a child or adolescent.

Better paid themes.

Mortgages.
Finance.
Money.
Travel.
Holidays.
Flights.
Hotels.
Hosting.
Medicine.
Business.
Cars.
Construction.

Worst paid themes.

Mobile ringtones.
Facebook.
Movies.
Comics.
Humor.
Flash games.

How much money I can earn with Google Adsense?

To answer this question we must take into account several factors such as the amount of web traffic you get your blog, where you have positioned the ad, the theme of your blog etc.

Then I'll give you an example with statistics that may be real, although, as I said, every case is different.

Let's say you have a travel blog with the following information:

Daily visits: 1,000 unique visitors.
Page views per visitor: 2.5.
CTR (clicks of the total page views): 2%.
CPC (the amount you earn for each click on an ad): 0.20 €.

If we multiply the number of unique visitors (1000) by the middle of page views per visitor (2.5), we obtain 2,500 pages visited.

If 2,500 impressions, 2% do click on ads, it means that we will have received 50 clicks on ads blog.

50 clicks on average € 0.20 da 10 € daily earnings.

Multiply $ 10 daily earnings for 30 days in the month, you would be earning $ 300 a month.

Remember that this is just an example, and maybe in your case both the CTR and CPC is different. I've only put an example to give you an idea of what you could be earning, depending on web traffic your blog receives.

Best of Luck :) Happy Blogging :)